Let's Get Dublin Reading
Advertising Campaign - Dublin City Council
A mixed-media advertising campaign combining both English and Irish languages was developed to promote a citywide reading initiative across Dublin. The campaign spanned print, digital, and motion graphics, ensuring a cohesive visual identity across multiple platforms.
Print materials — including posters, banners, and bus shelter ads — brought the campaign into public spaces, while digital and motion assets extended its reach through social media, websites, and digital screens around the city.
The bilingual approach celebrated Dublin’s cultural richness and inclusivity, encouraging participation from all communities. Using vibrant visuals and dynamic motion elements, the campaign inspired people of all ages to engage with reading and connect through language and storytelling.
